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20 Reasons Your Ads Aren’t Seen

Impressions And Clicks Aren’t Enough.

Your campaign may result in a large number of impressions, but up to 90% of them may not have actually been seen by a user. Here’s a list of the most common reasons your ads may never get in front of users:

    Reasons why an impression may not appear:

  1. The viewer clicks to another web page before the ad loads and renders;
  2. The ad loads, but in an area of the web page that is not within the viewer's browser window dimensions and scrolling position;
  3. The request was made by a spider or crawler (bot);
  4. The viewer has an ad blocker installed; . (Some ad blockers block the ad call, some do not. More study should be done in this area);
  5. The viewer has a browser set to block images and/or JavaScript;
  6. The viewer does not have the proper plug-in to render rich media installed;
  7. The viewer opens a page in a mobile device that is not configured to show the ad content;
  8. The viewer minimizes the browser;
  9. The viewer opens another browser window or another application;
  10. The viewer opens another browser tab;
  11. The viewer switches focus to another browser or application;
  12. The viewer moves the browser window so the ad is outside the display screen area.
  13. The viewer has multiple home pages set so when the browser is opened, two pages open in two tabs, and an ad resides on the tab that is not in focus.
  14. In the case of pre-roll video and video advertising, if the viewer minimizes the browser, tabs  away from, or opens another application over the video while the advertisement is playing or moves the browser window so the video is outside the display screen area;
  15. The request was made by an (invisible to the viewer) web page re-direct;
  16. Multiple ads are displayed in layers overlapping each other. The viewer then sees one ad, but impressions are reported for all layered ads.
  17. An image or shape is placed in a layer overlapping an ad.
  18. An ad or beacon delivered in an invisible width="0" height="0" Iframe.
  19. The ad is placed in area beyond the actual web page dimensions.
  20. Mutilated (http poisoning) packets Impression fraud.

RealVu Invented the Viewable Impression

We are the only company in the world today that can tell you if your ad shows up in the viewable area of the browser screen. What is the value proposition of knowing if your ad shows up in the viewable area of the screen? If your ad does not show up in the viewable area of the browser screen then you know for sure you did not have a chance to sell a product or service . If an advertiser buys only ads that are verified to have shown up in the viewable area of the browser then 100% of the time they have a chance to sell a product or service. Our data shows that up to 90% of ads on major networks never appear. The best sites in the world only show a view rate of 75%. Major networks run a view rate of around 6%. 94% of major network ads are never viewed. What is interesting is that our viewable impression technology can boost ROI equal to each and every percentage point of ads that never are viewed at all. If you campaign is seen by 6% of the target audience think about your return if 100% viewed your ad.

- Troy Tribe, President and COO, RealVu

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Whether you are an advertiser, agency or publisher, getting started with RealVu is easy.

Schedule a call with a RealVu Representative to discuss your specific needs and how RealVu and Viewable Impressions will help you optimize your ad campaigns.

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Methodology

RealVu®’s description of methodology (DOM) is designed to provide all of the necessary information required for the understanding and practical use of RealVu technology's ad delivery and reporting platform, including a general description of RealVu®measurement methodology, filtration processes, limitations overcome and reporting procedures. Click here to download DOM in PDF format.

White Paper

"Sometimes an Impression
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All contents of the www.realvu.net site are © Copyright 2009 Rich Media Worldwide, LLC and/or its licensors. All rights reserved. RealVu is a registered trademark of Rich Media Worldwide, LLC. Certain elements of the RealVu system are the subject of one or more pending patent applications and/or issued patents, including, without limitation, U.S. Patent No. 7,313,590; 7,886,067. Any rights not expressly granted herein are reserved.