RealVu® About Us

RealVu® is a part of Rich Media Worldwide, LLC, a privately held company formed in 2002. Rich Media Worldwide is a fast growing business that brings innovative advertising analytics to the market with a series of patented and patent pending technologies.

RealVu invented the highly disruptive RealVu Platform, based on Viewable Impressions. The RealVu platform is a multifunctional on-line media and advertising manager for the delivery, tracking and reporting of advertising and media based on "Viewable impressions." Powered by File Server Direct Connection (FSDC)* technology, the RealVu architecture involves the direct and closed communication between an ad module on a web page and a server-side database for the delivery of content and reporting of metadata which is collected by a client-side engine, called the Correlator.

With this exclusive architecture, server log files are not involved in the tracking and reporting process. Eliminating report latency and many measurement limitations compromising the accuracy of impression and click reporting, while delivering important ad measurement parameters such as: Time Viewed, Individual Reach and Frequency, Viewer Screen Display Resolutions, Viewer Browser Window Dimensions and Scrolling Position. Also unique to RealVu is the Viewer-Side Snapshot; a log-report that creates a snapshot for each individual viewable impression. This snapshot recreates, in miniature, each viewer experience at the moment a viewable impression was registered and shows the position of the ad on the page in the unique environment of the viewer, including the viewer's browser window and monitor screen dimensions and scroll position.

The patented RealVu advertising, distribution, and tracking platform is the only ad server accredited by the Media Rating Council (MRC) that tracks "Viewable Impression". A Viewable Impression is measured when the ad content is loaded, rendered and 60% of the ad surface area is within the visible area of a viewer's browser window on an in focus web page for at least one second.

Executive team of Rich Media Worldwide, LLC

Brad Krassner, CEO
Troy Tribe, President & COO
Alan James Edwards, Executive Vice President
Rodney Fetaya, Vice President Sales

Let's Talk

Whether you are an advertiser, agency or publisher, getting started with RealVu is easy.

Schedule a call with a RealVu Representative to discuss your specific needs and how RealVu and Viewable Impressions will help you optimize your ad campaigns.

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All contents of the www.realvu.net site are © Copyright 2009 Rich Media Worldwide, LLC and/or its licensors. All rights reserved. RealVu is a registered trademark of Rich Media Worldwide, LLC. Certain elements of the RealVu system are the subject of one or more pending patent applications and/or issued patents, including, without limitation, U.S. Patent No. 7,313,590; 7,886,067. Any rights not expressly granted herein are reserved.